Working with creative agency, Kworq, we created a full social campaign encompassing video content, stills, and player engagement. the campaign culminated in a book delivered to all the players at All Star weekend in Toronto.
The focus of the campaign was to highlight NBA players and their fathers as amazing dads & role models
Each player was featured over a week, as content was pushed out through social media
The campaign was followed up with a coffee table book of carefully curated moments, shot & art directed by myself